MEDIA MATRIX: May 1 Final Examination VIDEO

Group Presentation Scores

Hi all,

Here are your scores from the community partners, great job! 

Classroom MEDIA MATRIX Screening: "I Smoked Weed And Nobody Died"

CLASSROOM SCREENING: "RANCE Revolution"

Watch the video here.

Blogging THE DRAGONFLY EFFECT, Wing 4

Please blog this reading here @ our course blog by Wednesday, April 17th class. 

No exceptions without Dr. W's consent.

Read THE DRAGONFLY EFFECT, Wing 4.

Blog THREE specific observations you wish to share re: Wing 4. 

Aim for 3-4 sentences for EACH observation, combining author's quoted text with your own analysis and experience.

Finally, pose A SINGLE QUESTION you would like to ask the class and Dr. W, once you finish and blog the entire reading.

Be prepared to share this blog post in class with our PComm posse.

CLASSROOM Matrix SCREENING: "Edike Ayiti"

FINAL EXAMINATION Format: Wednesday, May 1 from 6:15 to 8:30 @ Lafayette 108.

PComm posse! Here's the final exam format for our MAY 1 final examination.

PART A: Media Matrix Power Tools analysis (6:15 to 7:00 pm)
You will receive a blank piece of paper. Create a 6-grid media matrix and then analyze a specific media text using our time/classroom-tested MATRIX approach.

PART B: Written Examination (7:00 to 8:30 pm)
You will receive a comprehensive exam that covers the content in both books - HANDS ON SOCIAL MEDIA and DRAGONFLY EFFECT - as well as all student marketing team PUBLIC COMMUNICATION social marketing campaigns. To prepare for the exam, review marketing team blogs and our two books' content and major concepts.

I. 35 x short answer questions - fill in the blanks, true/false, multiple choice. (70 points).
II. Short Essay (30 points).

Study hard - good luck!

Blogging THE DRAGONFLY EFFECT, Wing 3

Please blog this reading here @ our course blog by Wednesday, April 10th class. 

No exceptions without Dr. W's consent.

Read THE DRAGONFLY EFFECT, Wing 3.

Blog THREE specific observations you wish to share re: Wing 3. 

Aim for 3-4 sentences for EACH observation, combining author's quoted text with your own analysis and experience.

Finally, pose A SINGLE QUESTION you would like to ask the class and Dr. W, once you finish and blog the entire reading.

Be prepared to share this blog post in class with our PComm posse.

Week #11: Media Matrix/Power Tools QUIZ

In class tonight, we will apply our 6 grid MEDIA MATRIX/Power Tools approach to this Adbusters.org PSA.

Week #11: Blogging THE DRAGONFLY EFFECT, Wing 2

Please blog this reading here @ our course blog by Wednesday, April 3rd's class. 

No exceptions without Dr. W's consent.

Read THE DRAGONFLY EFFECT, Wing 2.

Blog THREE specific observations you wish to share re: Wing 2. 

Aim for 3-4 sentences for EACH observation, combining author's quoted text with your own analysis and experience.

Finally, pose A SINGLE QUESTION you would like to ask the class and Dr. W, once you finish and blog the entire reading.

Be prepared to share this blog post in class with our PComm posse.

Week #10: Blogging THE DRAGONFLY EFFECT, Wing 1

Please blog this reading here @ our course blog by Wednesday, March 27th's class. 

No exceptions without Dr. W's consent.

Read THE DRAGONFLY EFFECT, Wing 1.

Blog THREE specific observations you wish to share re: Wing 1. 

Aim for 3-4 sentences for EACH observation, combining author's quoted text with your own analysis and experience.

Finally, pose A SINGLE QUESTION you would like to ask the class and Dr. W, once you finish and blog the entire reading.

Be prepared to share this blog post in class with our PComm posse.

Project #2: PComm Social Marketing COMPETITION

Overview: During a month-long period, each PComm marketing team will be competing with several other teams to develop the most compelling and creative marketing campaign for a Vermont-based organization that needs our help.

Our Schedule:

March 20: A representative from several Vermont-based marketing organizations will attend our class to make their "elevator pitch" and present their organizations' work to date.

Our FOUR Guest Organizations and Marketing Team Matches:

The Rancing Revolution-->Corey Richardson <coreyannrichardson@gmail.com>
VICTORIOUS SECRET
NZURI COMMUNICATIONS
PURPLE HAZE CORPORATION

"Numen" - the documentary film-->Ann Armbrecht <a.armbrecht@gmail.com>
SE3D
SILVER MARKETING SOLUTIONS
CATAMOUNT COMMUNICATIONS
XUXU ENTERPRISES


The Vermont Women's Fund-->Catherine Kalkstein <Catherine@vermontwomensfund.org>
FOREGROUND COMMUNICATION
FIFTH DIMENSION
CARDINAL COMMUNICATIONS
NOT EVEN ONCE, INC

ShoutPlans-->Chad Brodsky <chad@shoutplans.com>
GOLD ONE AGENCY
INSPIRED PRODUCTIONS
BULLDOG MARKETING
INFOTAINMENT, INC

March 20 - April 17: Small marketing teams research, brainstorm and prepare a marketing team presentation of  FIVE MINUTES in which they articulate a clear strategic campaign for said organization.

April 3: Our entire PComm class time will be allotted as a small marketing team work session for brainstorming and pulling together campaign presentations.

April 17: Our representatives return to class, and ALL of our marketing teams present their campaigns to an assembled panel, comprised of Dr. W, our organizational representatives, and perhaps, some surprise special guests.

Good luck! And yes, draw on our two books, our class conversations, and your deepening knowledge of 21st century social media/public communications to help you!

Week #9: Blogging THE DRAGONFLY EFFECT

Please blog this reading here @ our course blog by Wednesday, March 20th's class. 

No exceptions without Dr. W's consent.

Read THE DRAGONFLY EFFECT, Forward, Preface, Introduction and "the Dragonfly Body."

Blog THREE specific observations you wish to share for both the INTRODUCTION and the DRAGONFLY BODY sections. Aim for 3-4 sentences for EACH observation, combining author's quoted text with your own analysis and experience.

Finally, pose A SINGLE QUESTION you would like to ask the class and Dr. W, once you finish and blog the entire reading.

Be prepared to share this blog post in class with our PComm posse.

Quiz Regime #2: Power Tools MEDIA MATRIX and BERMUDA advertisement

Kickstarter for UVM students

Hey PComm Crew,

We have all been working with kick starter and back the yak. Here is a similar but more student oriented program right on campus. It just started but students are already getting really great program started. 

This is an image of one of those projects that takes the expense out of aerial filming.
(This isn't my photo, its from the link below)

Just follow the link for more information:
http://www.uvm.edu/~uvmpr/?Page=news&storyID=14592

-Katie

Project #1: MARKETING TEAM Presentations on YOUR "SOCIAL MARKETING CAMPAIGN"

This small marketing team assignment is due as a single post (or 2-3) at your team blog by Wednesday, February 27's class for presentation. Be prepared, as a team, to present your findings in a well-practiced and carefully choreographed 10 minute multimedia blog presentation. Be prepared for thoughtful questions from your UVM student colleagues and professor. Your findings will be part of our final examination assessment, so be clear, organized and thorough.

Goal: Working in your PCOMM/SOCIAL MARKETING RESEARCH teams, research and prepare at your TEAM BLOG a formal oral presentation on a specific SOCIAL MARKETING CAMPAIGN that already exists and has been deployed in the real world.

 Be sure to address the following campaign ingredients in your presentation:

 1. Goal(s): What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?

 2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps?

 3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?

 4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support.

 5. Media Analysis: Which digital/social/traditional media platforms seemed MOST and LEAST effective in helping your SMC achieve its stated goals? Be specific and analytical in your response.

Due for Week #6: Blogging HAND ON SOCIAL MARKETING, Sections V-VII. (Finish)

This blogging assignment is due as a threaded blog post below by Wednesday, February 20 at 6:00 pm. No exceptions for late work, except with Dr. W's consent.

Read our HANDS ON SOCIAL MARKETING book, Section V, VI, and VII.

In a SINGLE blog post below for ALL chapters in EACH section, provide:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis. (Use 2 - 3 sentences for each.)

Then, include a SINGLE specific question you have after reading and blogging on ALL chapters.

Game on,

Dr. W

Our PCOMM Marketing Team Blogs

Cardinal Communications.

Victorious Secret.

Nzuri Communications.

Inspired Productions.

Bulldog Marketing Inc.

Gold One Agency.

Silver Marketing Solutions.

Infotainment Inc.

Foreground Communications.

Fifth Dimension Productions.

Not Even Once, Inc.

XuXu Enterprises.

SE3D.

Kickstarting "YakItToMe!" CASE STUDY/CHALLENGE in "P-Comm Posse" Crowdsourcing and Crowdfunding

Our collective crowdsourcing work is due by Monday, February 11 @ midnight. YakItToMe!

Our Challenge: To use our HANDS ON SOCIAL MEDIA learning and our MEDIA MATRIX POWER TOOLS to participate in a GRASSROOTS DIGITAL Kickstarter CAMPAIGN.

Our Goal: Collectively herding enough Kickstarter backers to this Burlington, Vermont-based "YakItToMe" mobile BBQ food cart project in one week's time - we want to attract 300 backers to support a Burlington-based fellow college student's agripreneurial dream of "bringing yak meat to the people." Meet Nick Foss - Vermont native, business major, and fabulous chef, and his food cart.



Our Pedagogical Intent: To "demo" and participate in the unique crowdsourcing/crowdfunding power of a well-executed social media campaign - we'll measure our individual and team results, not in terms of grades, but in terms of backer numbers and $$ raised.

Step #1: "Friend" Dr. Williams on Facebook. (You can always "unfriend" him after this one week project. No harm, no foul.) (5 seconds).

Step #2: Create a Kickstarter.com account. (20 seconds)

Step #3: Invest the $1 given to you by Dr. Williams (or more, if you so choose) in "YakItToMe." (20 seconds - search "YakItToMe" on Kickstarter.)

Step #4: Use your 5 "YakItToMe" stickers, your $1, and your social media tools - email, Facebook, Twitter, telephone, and direct face-to-face conversations - to reach out to friends, family, and colleagues and ask them to "Back the Yak" and Kickstart "YakItToMe." (10 minutes to 10 hours.)

GUIDELINES: Be persuasive, authentic, and engaging in your invitation. Figure out the best media platform to reach different audiences - i.e. your Grandma might love email, while cousin JJ is a ferocious Facebook user.  Develop your own approach(es) for asking.

Do NOT say "help me Kickstart so I get a good grade," or "my professor is making me do this," or "help me get an A in my UVM class," or blah blah blah.

TO BE CLEAR: If you have no interest in being a part of this one week crowdfunding and crowdsourcing experience, then don't play. Easy.

PRIZES (No Grades):

Any PComm student who raises $50 or more through HANDS ON SOCIAL MEDIA work will receive a FREE yak burger coupon OR a yak leather product (for vegetarians).

Members of the PComm small marketing team who gather the MOST BACKERS will EACH receive a Vermont Yak Company tee shirt or ball cap.

Members of the PComm small marketing team who gather the MOST $$ will each receive a Vermont Yak Company tee shirt or ball cap.

Let's leverage our POWER TOOLS in the service of local HANDS-ON SOCIAL MEDIA.

YakItToMe!

Due for Week #4: Blogging HANDS ON SOCIAL MARKETING, Section IV

This blogging assignment is due as a threaded blog post below by Wednesday, 2/6 at 6:00 pm. No exceptions for late work, except with Dr. W's consent.

Read our HANDS ON SOCIAL MARKETING book, Section IV.

In a SINGLE blog post below for ALL chapters in Section IV, provide:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis. (Use 2 - 3 sentences for each.)

Then, include a SINGLE specific question you have after reading and blogging on ALL chapters for Section IV.

Game on,

Dr. W

Trekking in Nepal - May 14-31, 2013. Who wants to go?

Meet Ongyel Sherpa, trekking trip organizer.

January 31. Thursday. 6:00 pm. Jost Foundation room, UVM Davis Center.

Due For Week #3: Blogging HANDS ON SOCIAL MARKETING, Section 2

This blogging assignment is due as a threaded blog post below by Wednesday, 1/30 at 6:00 pm. No exceptions for late work, except with Dr. W's consent.

Read our HANDS ON SOCIAL MARKETING book, Section II and III.

In a SINGLE blog post below for ALL chapters in BOTH sections (II and III), provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis. (Use 2 - 3 sentences for each.)

Then, include a SINGLE specific question you have after reading and blogging on ALL chapters for both sections.

Game on,

Dr. W

Team Project #1: PCOMM/SOCIAL MARKETING CASE STUDY

This small team assignment is due as a single post your team blog by Wednesday, February 27. Be prepared, as a team, to present your findings in a well-practiced and carefully choreographed 20 minute multimedia blog presentation.

 NOTE! Select and "claim" at our course blog below your team's first choice for social marketing campaign. First come, first served. No repeats.

Goal: Working in your PCOMM/SOCIAL MARKETING RESEARCH teams, research and prepare at your TEAM BLOG a formal oral presentation on a specific SOCIAL MARKETING CAMPAIGN that already exists and has been deployed in the real world.

 Be sure to address the following campaign ingredients in your presentation:

 1. Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?

 2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps?

 3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?

 4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support.

 5. Media Analysis: Which media platforms seemed MOST and LEAST effective in helping your SMC achieve its stated goals? Be specific and analytical in your response.

 SOCIAL MARKETING CAMPAIGNS:

TRUTH
VERB
5th Guy
Eat Smart, Move More
KONY: Invisible Children
Text4Baby
Chesapeake Club
Meth Project
Help Sameer
Embrace Global
RED
MyBarackObama
Rock The Vote
Adbusters
Kiva
TOMS Shoes
Charity: Water

Due For Week #2: Blogging HANDS ON SOCIAL MARKETING, Section 1

This blogging assignment is due as a threaded blog post below by Wednesday, 1/23 at 6:00 pm. No exceptions for late work, except with Dr. W's consent.

Read our HANDS ON SOCIAL MARKETING book, Section 1.

In a SINGLE blog post below for ALL chapters in the section, provide for EACH chapter:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis. (Use 2 - 3 sentences for each.)

Then, include a SINGLE specific question you have after reading and blogging on ALL chapters of the section.

Game on,

Dr. W