This small marketing team assignment is due as a single post (or 2-3) at your team blog by Wednesday, February 27's class for presentation. Be prepared, as a team, to present your findings in a well-practiced and carefully choreographed 10 minute multimedia blog presentation. Be prepared for thoughtful questions from your UVM student colleagues and professor. Your findings will be part of our final examination assessment, so be clear, organized and thorough.
Goal: Working in your PCOMM/SOCIAL MARKETING RESEARCH teams, research and prepare at your TEAM BLOG a formal oral presentation on a specific SOCIAL MARKETING CAMPAIGN that already exists and has been deployed in the real world.
Be sure to address the following campaign ingredients in your presentation:
1. Goal(s): What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?
2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps?
3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?
4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support.
5. Media Analysis: Which digital/social/traditional media platforms seemed MOST and LEAST effective in helping your SMC achieve its stated goals? Be specific and analytical in your response.
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