FINAL EXAMINATION Format: Wednesday, May 1 from 6:15 to 8:30 @ Lafayette 108.

PComm posse! Here's the final exam format for our MAY 1 final examination.

PART A: Media Matrix Power Tools analysis (6:15 to 7:00 pm)
You will receive a blank piece of paper. Create a 6-grid media matrix and then analyze a specific media text using our time/classroom-tested MATRIX approach.

PART B: Written Examination (7:00 to 8:30 pm)
You will receive a comprehensive exam that covers the content in both books - HANDS ON SOCIAL MEDIA and DRAGONFLY EFFECT - as well as all student marketing team PUBLIC COMMUNICATION social marketing campaigns. To prepare for the exam, review marketing team blogs and our two books' content and major concepts.

I. 35 x short answer questions - fill in the blanks, true/false, multiple choice. (70 points).
II. Short Essay (30 points).

Study hard - good luck!