Quiz Regime #2: Power Tools MEDIA MATRIX and BERMUDA advertisement

Kickstarter for UVM students

Hey PComm Crew,

We have all been working with kick starter and back the yak. Here is a similar but more student oriented program right on campus. It just started but students are already getting really great program started. 

This is an image of one of those projects that takes the expense out of aerial filming.
(This isn't my photo, its from the link below)

Just follow the link for more information:
http://www.uvm.edu/~uvmpr/?Page=news&storyID=14592

-Katie

Project #1: MARKETING TEAM Presentations on YOUR "SOCIAL MARKETING CAMPAIGN"

This small marketing team assignment is due as a single post (or 2-3) at your team blog by Wednesday, February 27's class for presentation. Be prepared, as a team, to present your findings in a well-practiced and carefully choreographed 10 minute multimedia blog presentation. Be prepared for thoughtful questions from your UVM student colleagues and professor. Your findings will be part of our final examination assessment, so be clear, organized and thorough.

Goal: Working in your PCOMM/SOCIAL MARKETING RESEARCH teams, research and prepare at your TEAM BLOG a formal oral presentation on a specific SOCIAL MARKETING CAMPAIGN that already exists and has been deployed in the real world.

 Be sure to address the following campaign ingredients in your presentation:

 1. Goal(s): What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?

 2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps?

 3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?

 4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support.

 5. Media Analysis: Which digital/social/traditional media platforms seemed MOST and LEAST effective in helping your SMC achieve its stated goals? Be specific and analytical in your response.

Due for Week #6: Blogging HAND ON SOCIAL MARKETING, Sections V-VII. (Finish)

This blogging assignment is due as a threaded blog post below by Wednesday, February 20 at 6:00 pm. No exceptions for late work, except with Dr. W's consent.

Read our HANDS ON SOCIAL MARKETING book, Section V, VI, and VII.

In a SINGLE blog post below for ALL chapters in EACH section, provide:

1. A single sentence, IYOW, that captures the THESIS (main argument) for each chapter.

2. TWO specific pieces of supporting documentation - ideas, concepts, steps - to bolster your thesis. (Use 2 - 3 sentences for each.)

Then, include a SINGLE specific question you have after reading and blogging on ALL chapters.

Game on,

Dr. W

Our PCOMM Marketing Team Blogs

Cardinal Communications.

Victorious Secret.

Nzuri Communications.

Inspired Productions.

Bulldog Marketing Inc.

Gold One Agency.

Silver Marketing Solutions.

Infotainment Inc.

Foreground Communications.

Fifth Dimension Productions.

Not Even Once, Inc.

XuXu Enterprises.

SE3D.

Kickstarting "YakItToMe!" CASE STUDY/CHALLENGE in "P-Comm Posse" Crowdsourcing and Crowdfunding

Our collective crowdsourcing work is due by Monday, February 11 @ midnight. YakItToMe!

Our Challenge: To use our HANDS ON SOCIAL MEDIA learning and our MEDIA MATRIX POWER TOOLS to participate in a GRASSROOTS DIGITAL Kickstarter CAMPAIGN.

Our Goal: Collectively herding enough Kickstarter backers to this Burlington, Vermont-based "YakItToMe" mobile BBQ food cart project in one week's time - we want to attract 300 backers to support a Burlington-based fellow college student's agripreneurial dream of "bringing yak meat to the people." Meet Nick Foss - Vermont native, business major, and fabulous chef, and his food cart.



Our Pedagogical Intent: To "demo" and participate in the unique crowdsourcing/crowdfunding power of a well-executed social media campaign - we'll measure our individual and team results, not in terms of grades, but in terms of backer numbers and $$ raised.

Step #1: "Friend" Dr. Williams on Facebook. (You can always "unfriend" him after this one week project. No harm, no foul.) (5 seconds).

Step #2: Create a Kickstarter.com account. (20 seconds)

Step #3: Invest the $1 given to you by Dr. Williams (or more, if you so choose) in "YakItToMe." (20 seconds - search "YakItToMe" on Kickstarter.)

Step #4: Use your 5 "YakItToMe" stickers, your $1, and your social media tools - email, Facebook, Twitter, telephone, and direct face-to-face conversations - to reach out to friends, family, and colleagues and ask them to "Back the Yak" and Kickstart "YakItToMe." (10 minutes to 10 hours.)

GUIDELINES: Be persuasive, authentic, and engaging in your invitation. Figure out the best media platform to reach different audiences - i.e. your Grandma might love email, while cousin JJ is a ferocious Facebook user.  Develop your own approach(es) for asking.

Do NOT say "help me Kickstart so I get a good grade," or "my professor is making me do this," or "help me get an A in my UVM class," or blah blah blah.

TO BE CLEAR: If you have no interest in being a part of this one week crowdfunding and crowdsourcing experience, then don't play. Easy.

PRIZES (No Grades):

Any PComm student who raises $50 or more through HANDS ON SOCIAL MEDIA work will receive a FREE yak burger coupon OR a yak leather product (for vegetarians).

Members of the PComm small marketing team who gather the MOST BACKERS will EACH receive a Vermont Yak Company tee shirt or ball cap.

Members of the PComm small marketing team who gather the MOST $$ will each receive a Vermont Yak Company tee shirt or ball cap.

Let's leverage our POWER TOOLS in the service of local HANDS-ON SOCIAL MEDIA.

YakItToMe!