Team Project #1: PCOMM/SOCIAL MARKETING CASE STUDY

This small team assignment is due as a single post your team blog by Wednesday, February 27. Be prepared, as a team, to present your findings in a well-practiced and carefully choreographed 20 minute multimedia blog presentation.

 NOTE! Select and "claim" at our course blog below your team's first choice for social marketing campaign. First come, first served. No repeats.

Goal: Working in your PCOMM/SOCIAL MARKETING RESEARCH teams, research and prepare at your TEAM BLOG a formal oral presentation on a specific SOCIAL MARKETING CAMPAIGN that already exists and has been deployed in the real world.

 Be sure to address the following campaign ingredients in your presentation:

 1. Goal: What are the stated goals of your SOCIAL MARKETING CAMPAIGN? What behavior(s) is/are your SOCIAL MARKETING CAMPAIGN focused on changing?

 2. The 8 “Ps” of your SOCIAL MARKETING CAMPAIGN - Product, Price, Place, Promotion, Publics, Partnership, Policy, and Purse Strings. How does your SMC address/approach all 8 Ps?

 3. Evaluation: How successful was your SOCIAL MARKETING CAMPAIGN in meeting its goals? Changing behavior?

 4. News/PR: Summarize and link to THREE news articles about your SOCIAL MARKETING CAMPAIGN that report, raise questions, and/or encourage support.

 5. Media Analysis: Which media platforms seemed MOST and LEAST effective in helping your SMC achieve its stated goals? Be specific and analytical in your response.

 SOCIAL MARKETING CAMPAIGNS:

TRUTH
VERB
5th Guy
Eat Smart, Move More
KONY: Invisible Children
Text4Baby
Chesapeake Club
Meth Project
Help Sameer
Embrace Global
RED
MyBarackObama
Rock The Vote
Adbusters
Kiva
TOMS Shoes
Charity: Water