CLASSROOM Matrix SCREENING: "Edike Ayiti"

FINAL EXAMINATION Format: Wednesday, May 1 from 6:15 to 8:30 @ Lafayette 108.

PComm posse! Here's the final exam format for our MAY 1 final examination.

PART A: Media Matrix Power Tools analysis (6:15 to 7:00 pm)
You will receive a blank piece of paper. Create a 6-grid media matrix and then analyze a specific media text using our time/classroom-tested MATRIX approach.

PART B: Written Examination (7:00 to 8:30 pm)
You will receive a comprehensive exam that covers the content in both books - HANDS ON SOCIAL MEDIA and DRAGONFLY EFFECT - as well as all student marketing team PUBLIC COMMUNICATION social marketing campaigns. To prepare for the exam, review marketing team blogs and our two books' content and major concepts.

I. 35 x short answer questions - fill in the blanks, true/false, multiple choice. (70 points).
II. Short Essay (30 points).

Study hard - good luck!

Blogging THE DRAGONFLY EFFECT, Wing 3

Please blog this reading here @ our course blog by Wednesday, April 10th class. 

No exceptions without Dr. W's consent.

Read THE DRAGONFLY EFFECT, Wing 3.

Blog THREE specific observations you wish to share re: Wing 3. 

Aim for 3-4 sentences for EACH observation, combining author's quoted text with your own analysis and experience.

Finally, pose A SINGLE QUESTION you would like to ask the class and Dr. W, once you finish and blog the entire reading.

Be prepared to share this blog post in class with our PComm posse.

Week #11: Media Matrix/Power Tools QUIZ

In class tonight, we will apply our 6 grid MEDIA MATRIX/Power Tools approach to this Adbusters.org PSA.

Week #11: Blogging THE DRAGONFLY EFFECT, Wing 2

Please blog this reading here @ our course blog by Wednesday, April 3rd's class. 

No exceptions without Dr. W's consent.

Read THE DRAGONFLY EFFECT, Wing 2.

Blog THREE specific observations you wish to share re: Wing 2. 

Aim for 3-4 sentences for EACH observation, combining author's quoted text with your own analysis and experience.

Finally, pose A SINGLE QUESTION you would like to ask the class and Dr. W, once you finish and blog the entire reading.

Be prepared to share this blog post in class with our PComm posse.

Week #10: Blogging THE DRAGONFLY EFFECT, Wing 1

Please blog this reading here @ our course blog by Wednesday, March 27th's class. 

No exceptions without Dr. W's consent.

Read THE DRAGONFLY EFFECT, Wing 1.

Blog THREE specific observations you wish to share re: Wing 1. 

Aim for 3-4 sentences for EACH observation, combining author's quoted text with your own analysis and experience.

Finally, pose A SINGLE QUESTION you would like to ask the class and Dr. W, once you finish and blog the entire reading.

Be prepared to share this blog post in class with our PComm posse.

Project #2: PComm Social Marketing COMPETITION

Overview: During a month-long period, each PComm marketing team will be competing with several other teams to develop the most compelling and creative marketing campaign for a Vermont-based organization that needs our help.

Our Schedule:

March 20: A representative from several Vermont-based marketing organizations will attend our class to make their "elevator pitch" and present their organizations' work to date.

Our FOUR Guest Organizations and Marketing Team Matches:

The Rancing Revolution-->Corey Richardson <coreyannrichardson@gmail.com>
VICTORIOUS SECRET
NZURI COMMUNICATIONS
PURPLE HAZE CORPORATION

"Numen" - the documentary film-->Ann Armbrecht <a.armbrecht@gmail.com>
SE3D
SILVER MARKETING SOLUTIONS
CATAMOUNT COMMUNICATIONS
XUXU ENTERPRISES


The Vermont Women's Fund-->Catherine Kalkstein <Catherine@vermontwomensfund.org>
FOREGROUND COMMUNICATION
FIFTH DIMENSION
CARDINAL COMMUNICATIONS
NOT EVEN ONCE, INC

ShoutPlans-->Chad Brodsky <chad@shoutplans.com>
GOLD ONE AGENCY
INSPIRED PRODUCTIONS
BULLDOG MARKETING
INFOTAINMENT, INC

March 20 - April 17: Small marketing teams research, brainstorm and prepare a marketing team presentation of  FIVE MINUTES in which they articulate a clear strategic campaign for said organization.

April 3: Our entire PComm class time will be allotted as a small marketing team work session for brainstorming and pulling together campaign presentations.

April 17: Our representatives return to class, and ALL of our marketing teams present their campaigns to an assembled panel, comprised of Dr. W, our organizational representatives, and perhaps, some surprise special guests.

Good luck! And yes, draw on our two books, our class conversations, and your deepening knowledge of 21st century social media/public communications to help you!